Public and Media Communication

Public and Media Communication

Howard Payne University - Brownwood, TX

  • BS

This major area reflects the trend in which organizations have merged the functions of public relations, advertising, marketing communication, fund-raising, recruitment, lobbying, and related endeavors. Public communication is the study of how to strategically communicate information to many segments of society, including consumers, government officials, community organizations, employees, investors and the media. Students will learn how to frame messages and communication strategies in ways that mutually benefit their organizations and the public. This major prepares students to deal with an organization's reputation, its role as an advocate, and its use of persusasive communication. All organizations, public and private, must maintain effective relationships with a wide variety of groups and individuals. These relationships require thoughtful use of print and spoken word.

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