Marketing

Marketing

Hardin-Simmons University - Abilene, TX

  • BS

Fundamental to success in marketing is (a) a sound understanding of consumer behavior and customer decision making; (b) an understanding of how to collect and use information about the marketplace; and (c) an ability to integrate the components of a marketing mix to solve marketing problems. These are provided through required courses for the major. Optional courses enable students to obtain greater depth in functional areas of marketing such as promotion, selling, and channel management, or exposure to such exchange environments as retailing, services, and international.

  • Tuition & Fees

    Tuition & Fees

    19950

    per Year

  • Books & Supplies

    Books & Supplies

    800

    per Year

  • Average Salary

    Average Salary

    43000

    per Year

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