Marketing Analytics and Communications

Marketing Analytics and Communications

Illinois Institute of Technology - Chicago, IL

  • MS

Now more than ever, organizations are gathering astronomical quantities of data about customers and customer behavior, creating a significant demand for marketing analysts with training in business, analytical methods and technology. Likewise, the influence of technology, such as social media, is drastically altering the way companies interact with and engage their customers. IIT Stuart School of Business prepares you to be a forward-thinking marketing specialist, one who can convert data into insights, transform information into communication and translate marketing analytics into competitive advantage to drive business success in the 21st century. A One-of-a-Kind Educational Experience The IIT Stuart School of Business Marketing Analytics and Communication (MAC) program is the only program of its kind in Chicago offered by a business school, training marketing specialists in analytics and the new technologies of communication. Throughout your IIT Stuart education, the latest industry-relevant ideas and technologies will be within your reach. Careers IIT Stuart's MAC program prepares you for careers as either a marketing analyst or a marketing specialist, whether you are working for a marketing services firm, the marketing department of a corporation, a consulting firm, a market research agency, a branding agency, or a communications services/advertising agency. How to Know, Be, and Do—The IIT Stuart Difference The emerging, post-crisis, global business environment which we call the Next Economy will demand new skills and competencies. At IIT Stuart, we are at the forefront of creating a transformative educational experience that prepares you to succeed in the complex and uncertain market place that is unfolding in front of our eyes. Our programs have all been thoroughly revamped to ensure their relevancy and deliver the following cutting-edge skills: • Knowing Skills: The integrated, multidisciplinary knowledge that you need to master the complex dynamics of the Next Economy and become an effective decision maker (e.g., cutting-edge theories, global business management and business model innovation). • Doing Skills: The skills you need to manage change, mobilize resources and steer your organization to success in the ever-changing world of the Next Economy (e.g., implementation skills, change management). • Being Skills: The intangible values and mindset you need to solve problems, lead people, and communicate across cultures in the Next Economy (e.g., social responsibility, ethics, cultural intelligence). Program Concentrations The M.S. in Marketing Analytics and Communications program has two concentrations: Marketing Analytics and Marketing Communications. In addition to the regular admission requirements for the MAC program, students admitted to the Analytics concentration should possess a strong mathematical and quantitative background. The graduation requirements for the two concentrations differ; see Program Requirements. Dual Degree Option Highly motivated MAC students can apply to the MBA/MAC dual-degree program. If admitted, you can pursue the two degrees in parallel and achieve significant savings in both time and credit hours. For example, if you pursued MBA and MAC separately, you would need to complete a total of 27 courses to obtain two degrees. By doing them simultaneously, you have to complete only 21 courses – thus saving six courses. The exact courses you take would be identified by your academic advisor upon enrollment.

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