Graphic Design

Graphic Design

Argosy University-San Francisco Bay Area - Alameda, CA

  • BS

Program Description Corporate identity programs, collateral materials, product packaging, video graphics, signs, and exhibits Ñ all of these are created by graphic designers to communicate effectively with consumers. Graphic designers are visual communicators who combine color, composition, typography, and illustration in creative, innovative ways to inform, motivate, sell, educate, or entertain. Graphic design students begin with foundation courses in color, design, drawing, and computer skills. The beginning of the program focuses on color and composition, visual expression, print production, and basic art direction skills. The Bachelor of Science program builds on these skills with additional training in conceptual thinking, creativity, problem solving, market research, digital production, project management, art direction, business practices, and supervisory skills. Students use both MAC and PC computer platforms, with industry related software, for print and digital, design and production. Guest designers, artists, and industry leaders host classroom workshops and provide lectures and critiques to provide a view of industry trends and philosophies. Program Objectives Upon successful completion of the program, graduates should be able to: ¥ Use industry-specific computer software programs within the context of producing concrete projects including the technical aspects of prepress, output, and quality reproduction as well as Web design. ¥ Analyze and incorporate aesthetics and formal concepts of layout and design including spatial relationships, communication legibility and effectiveness, interrelationships among imagery and text, balance, typography, and color theory. ¥ Develop design concepts and relate these to historical and contemporary trends and social context by producing successful visual solutions to assigned problems. ¥ Model the interdependence of content and visual expression and evaluate and critique their ideas. ¥ Articulate the vision behind their creative work and explain and promote their solutions. ¥ Demonstrate professional presentation, knowledge of graphic design and visual problem solving, and mastery of industry standards, professional practices and ethics. ¥ Seek entry-level positions such as production artist, graphic designer, assistant designer, assistant art director, production coordinator, and computer artist at advertising agencies, design studios, publishing houses, corporate communications departments, and television studios. Graduation Requirements To receive a Bachelor of Science degree in Graphic Design, students must: receive a passing grade or credit for all required coursework; earn a minimum of 180 quarter credits; achieve a cumulative GPA of 2.0 or higher; meet portfolio or other requirements as outlined by the program; and satisfy all financial obligations to The Art Institutes.

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