B.s. In Business Administration (concentration In Marketing)

B.s. In Business Administration (concentration In Marketing)

Long Island University-C W Post Campus - Brookville, NY

  • BS

In today’s fiercely competitive global economy, sophisticated marketing is often the key to the survival and continued growth of any business organization. The undergraduate program in marketing combines liberal arts courses with professional education in business, leading to the Bachelor of Science in Business Administration with a concentration in marketing. Within the 129-credit degree program, students learn to make strategic decisions regarding product design, product portfolio, distribution, pricing, advertising and promotion, sales, customer service, and other elements of the ever-changing marketing mix.

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