Boston University - Boston, MA

  • BS

Advertising students will complete a total of 13 courses (52 credits). These are distributed as follows: 4Ð5 required courses, 1 Foundation, 4_concentration courses, and 3 electives. Five Required Courses COM CM 707 Writing for Media Professionals or CM 705 Writing for International Students COM CM 708 Principles and Practices of Advertising (Fall only) COM CM 722 Communication Research COM CM 732 Advertising Campaigns (AdLab, taken twice, 2nd and 3rd semesters, for 2 credits per semester) Choose one from: COM CM 710 Communication Theory, COM CM 704 Contemporary Mass Comm or COM CM 702 Advertising & Society One Required Foundation Course

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